tag:blogger.com,1999:blog-80459564669285170322023-11-15T10:27:48.229-08:00Ética empresarialSandra Llamas Canohttp://www.blogger.com/profile/03558039941293922374noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8045956466928517032.post-50866658598240912552014-04-10T02:59:00.001-07:002014-04-10T02:59:06.158-07:00Visión, Misión y Valores<link href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CCONFIG%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><!--[if gte mso 9]><xml>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">He decidido
escoger estas tres empresas porque cumple algunos valores de acuerdo con la
fundación Etnor, así como el compromiso cívico, la legalidad, integridad, etc.
He observado que tienden a comprometerse con la ciudadanía y con los
emprendedores,<span> </span>buscando la satisfacción
para todos y respetando ante todo la decisión y opinión del cliente. El valor
que he echado en falta es el valor ecológico. Con la gran importancia que
tienen estas tres empresas, me resulta sorprendente que no se dediquen a cuidar
y respetar el medio ambiente con su consumo, ya que esto sería un valor beneficiario
para todos y reducirían el consumo, como por ejemplo poniendo placas solares, reciclando,etc.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="color: red; font-family: Broadway; font-size: 14pt;">La Caixa:<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Misión <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Fomentar el
ahorro y la inversión mediante la oferta del mejor y más completo servicio
financiero al mayor número posible de clientes, y realizar una decidida
aportación a la sociedad para la cobertura, flexible y adaptada, de las
necesidades financieras y sociales básicas.<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Visión</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><br />
Grupo financiero líder en el mercado español, con vocación internacional,
orientado a la generación de valor para la sociedad, los clientes y los
empleados.<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Valores</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Estos tres
valores constituyen el eje de referencia para toda la organización y la clave
de nuestro modelo de gestión:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Liderazgo</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">: compromiso, integridad,
profesionalidad y trabajo en equipo.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Confianza</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> de los clientes y de la sociedad
basada en un servicio y una atención de máxima calidad.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Compromiso
social</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">: objetivo
último de nuestra actividad.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Por otra
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tecnologías para atender a un mercado cambiante y cada vez más amplio.</span></div>
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<span style="color: red; font-family: Broadway; font-size: 14pt;">Banco Santander<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><b>Misión: </b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
Es un gran grupo financiero internacional cuyo principal
negocio es la banca comercial, que satisface de modo integral las necesidades
financieras de sus clientes y proporciona un alto valor a sus accionistas. Para
conseguirlo, cuenta con presencia muy relevante en diez mercados principales,
donde opera con filiales autónomas en capital y liquidez, a las que facilita
políticas de negocio globales y capacidades corporativas de organización y
tecnología.<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
<br />
<b>Visión</b><br />
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Gran grupo financiero internacional: Se
han</strong> consolidado como el mayor banco de la zona euro y permanecen entre
los primeros del mundo.</div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><strong>Satisfacción integral de
las necesidades financieras de los clientes </strong>Desarrollan todas las
soluciones de servicios y productos bancarios posibles destinados a
particulares de todos los niveles de renta.<!--[endif]--></div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><strong>Valor creciente para los accionistas: A</strong>ño
tras año han cumplido su objetivo de retribuir al accionista con un mínimo de
0,60 euros por acción, a pesar de la crisis económica mundial global.<!--[endif]--></div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><strong>Presencia relevante en mercados locales
diversificados: </strong>Son el banco líder del sector con una presencia muy
relevante en diez mercados muy importan<!--[endif]-->tes, con una adecuada combinación entre
economías maduras y emergentes. Valores</div>
<strong>Valores</strong><br />
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Dinamismo: </strong>Llevan la
iniciativa, tienen agilidad para descubrir y explotar las oportunidades de
negocio antes que sus competidores y son flexibles para adaptarnos a los
cambios del mercado.</div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Fortaleza: </strong>La solidez del balance
y la prudencia en la gestión del riesgo son las mejores garantías para su
capacidad de crecimiento y de generación de valor a largo plazo para los
accionistas.</div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Liderazgo: </strong>Su vocación es el
liderazgo en todos los mercados donde estan presentes, contando con los mejores
equipos humanos y estando orientados al cliente y a resultados.</div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Innovación: </strong>Buscan productos y
servicios que cubran las nuevas necesidades de los clientes y les permitan
obtener incrementos de rentabilidad superiores a las de nuestra competencia.</div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><strong>Calidad de servicio y satisfacción de
clientes:</strong> El cliente está en el centro del modelo de negocio de Banco
Santander, son un banco para sus ideas. </div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<!--[if !supportLists]--><strong><span style="color: red; font-family: Symbol; font-size: 10pt; font-weight: normal;"><span>·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span></strong><!--[endif]--><strong>Ética profesional y
Sostenibilidad</strong></div>
<div style="margin-left: 36pt; text-indent: -18pt;">
<br /></div>
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<![endif]--><span style="color: red; font-family: Broadway; font-size: 14pt;">BBVA<o:p></o:p></span>
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<span style="color: red; font-family: Broadway; font-size: 14pt; line-height: 115%;"><o:p> </o:p></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><b>Misión</b><o:p></o:p></span></div>
BBVA es un Grupo global de servicios financieros cuyo principal compromiso
es aportar las mejores soluciones a sus clientes, un crecimiento rentable y
sostenido a sus accionistas y progreso en las sociedades en las que está
presente. Ésta es la <span class="boldmark">misión</span> que da vida a la
Organización y justifica el proyecto empresarial que representa la Entidad.<br />
<h5 style="color: black;">
<b>Visión</b></h5>
Además, el Grupo BBVA tiene una <span class="boldmark">visión</span> como
empresa, una aspiración que impulsa sus ambiciones como compañía y que se
define en una idea: <span class="boldmark">trabajamos por un futuro mejor para
las personas</span>. BBVA concibe su futuro como parte del de todos aquellos
que rodean su actividad. Entiende que el desarrollo de su negocio está
vinculado a la prosperidad de las personas presentes en las sociedades y países
donde actúa y, por ello, aspira a que su labor como empresa contribuya a
construir un futuro mejor para todas ellas. De este modo, el Grupo se
compromete con las personas que rodean su actividad y, en especial, con sus
clientes, quienes sin duda son concebidos como el centro del negocio
(customer-centric). Esta determinación define la identidad y el posicionamiento
de la marca BBVA, haciendo de ésta una referencia de comportamiento empresarial
responsable.<br />
<br />
<span style="color: red; font-family: Broadway; font-size: 14pt;"><span style="color: black; font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">Valores</span></b></span><o:p></o:p></span><br />
<div class="MsoListParagraphCxSpFirst" style="margin-left: 72pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">El cliente como centro del negocio<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">La creación de valor para los accionistas y el resto
de los grupos de interés como resultado de la actividad.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">El equipo como artífice de la generación de valor<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>4.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">El estilo de gestión como generador de entusiasmo<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>5.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Un comportamiento ético e integridad personal y
profesional como forma de entender y desarrollar la actividad<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>6.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">La innovación como palanca de progreso<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 72pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span>7.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">La responsabilidad social como compromiso con el
desarrollo.<o:p></o:p></span></div>
<strong></strong><strong><span style="color: red; font-family: Broadway; font-size: 14pt; font-weight: normal;"><o:p></o:p></span></strong><br />
<br />
Sandra Llamas Canohttp://www.blogger.com/profile/03558039941293922374noreply@blogger.com0tag:blogger.com,1999:blog-8045956466928517032.post-85980483516273482732014-04-05T12:31:00.000-07:002014-04-05T12:31:58.634-07:00Mapa de Empatía<!--[if gte mso 9]><xml>
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<![endif]-->
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">En mi mapa de empatía voy a hacer referencia a la empresa de <i>Zara</i>, ya que reúne
una serie de valores que me llaman la atención como la lealtad, la confianza, etc.
Además de tener un gran prestigio social y favoritismo por gran parte de la
población. Poco a poco esta empresa está logrando su propia visión: </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Ser una
empresa líder en la confección, comercialización y distribución de prendas de
vestir que puedan llegar a cualquier zona del mundo. Un valor que me ha gustado
y quisiera resaltar es que es una tienda “ecoeficiente” o sea, las tiendas
reducen su consumo energético en un 20%, también reciclan, contribuyendo así
con la naturaleza. Pero un valor que echo en falta es, que t</span>odos los
productos de origen animal que comercializan proceden exclusivamente de
animales criados en granjas para la alimentación, por lo que finalmente matan a
animales para la elaboración de sus prendas, faltaría el valor de protección a
los animales.</span><br />
</div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">¿Qué ve?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">Los clientes
de Zara suele ser personas pertenecientes a un nivel de vida medio-alto, cuyo
aspecto es cuidado por lo que querrán las más novedosas prendas del mercado.
Normalmente suele comprar en tiendas de Zara o similares a Zara, por lo que su
entorno, o sea sus amigos, familiares o cónyuge podrán influirle en el tipo de
ropa qué comprar, qué marca, el precio, etc. Condicionando así el qué comprar. Por
otro lado, no se suelen fijar en el precio, pues para los clientes de Zara
normalmente el precio no es un obstáculo en su compra, aunque esto también
depende de la propia persona y su nivel para comprar.</span></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">¿Qué oye?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">Los amigos,
normalmente influyen de manera positiva en el cliente para que compre en Zara,
comentándole su calidad. Aunque otros amigos pueden comentarle su elevado
coste, pero al fin y al cabo, la prenda de Zara se valorizará por su calidad y
no por su coste. La persona más influyente en el cliente puede ser el propio
cónyuge, y en el caso que no los tuviera, los amigos más cercanos o familiares.
Si al cliente le gusta la prenda y su cónyuge le da una valoración negativa de
la misma, el cliente no verá dicha prenda con la misma visión, no la valorará
tanto y terminará por no gustarle. (Normalmente pasa). </span>Los canales que
pueden afectar es la televisión, las ofertas lanzadas a través de Facebook o
Twitter, u otros sitios web con cuya publicidad incitan al cliente a comprar.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"></span></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">¿Qué piensa
y que siente?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">Lo más
importante para el cliente es encontrar aquella prenda más novedosa y que se
lleva de moda en esos momentos, también le condiciona su precio y como le
quedará la prenda, pero los clientes de Zara normalmente se conmueven por lo
más novedoso. <span style="mso-spacerun: yes;"> </span>Si la prenda que buscan no
la encuentran en ese establecimiento de Zara, la buscarán por otro Zara, harán
todo lo posible por conseguirlo. Los sueños y aspiraciones que puede tener un cliente
de Zara es sentirse bien y a gusto consigo mismo, a la vez que dar una imagen
positiva al exterior. Lo que realmente le preocupa es no ir a la última moda.</span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">¿Qué dice y hace?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">Suelen ser personas abiertas al público, y se comportaría con finura y
elegancia, intentando mantener la compostura y los modales en todo momento. Su
reflejo es educado y con “caché”. </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">¿Qué esfuerzos hace el cliente?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">Como he mencionado anteriormente, una de las frustraciones del cliente es
no encontrar la prenda que pensaba comprar, por ejemplo que no esté ni su taya
ni el color que desea comprar. En este caso, se dirigirá a otro establecimiento
a comprarlo. En caso de que no encuentre su taya o color tendrá que asumir que
tiene que comprar otra prenda distinta, por lo que en esos momentos, le daría
una valoración negativa a la empresa. </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="color: #a64d79;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">¿Qué resultado obtiene el cliente?</span></span></b></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt; line-height: 115%;">El cliente de Zara desea ir conjuntada y guapa por un precio razonable o
alto.<span style="mso-spacerun: yes;"> </span>Al encontrar la prenda, comprarla
y estrenarla le causará felicidad y satisfacción. En caso de encontrar algún obstáculo
para comprar ropa, buscará en otro establecimiento de Zara, por lo que algunas
personas pueden llegar a<span style="mso-spacerun: yes;"> </span>desilusionarse
y perder el interés al buscar la prenda, dándose así por vencido y no acabar
comprando.</span></span></div>
Sandra Llamas Canohttp://www.blogger.com/profile/03558039941293922374noreply@blogger.com0